WeWork says its mission is to help people do what they adoration. Now the office-sharing monster is testing that ethos on a smaller clientele: kindergartners.

The $20 billion startup, built on a vast network of hip co-working spaces where entrepreneurs and freelances rent desks, is stimulating its move into children’s education, launching a private elementary school for” awareness entrepreneurship” inside a New York City WeWork next fall. A pilot program of 7 students, including one of the 5 young children of WeWork Cos. founders Adam and Rebekah Neumann, is under way.

” In my book, there’s no reason why children in elementary schools can’t be launching their own business ,” Rebekah Neumann said in an interview. She supposes kids should develop their fervours and act on them early, instead of waiting to grow up to be “disruptive,” as the entrepreneurial specify puts it.

Adam and Rebekah Neumann

Photographer: Patrick McMullan/ Getty Images

The students–this pilot crop is five to eight years old–spend one day at a 60 -acre farm and the rest of the week in a classroom near the company’s Manhattan headquarters, where they get lessons in business from both the workers and entrepreneur-customers of WeWork. Neumann, who attended the elite New York City prep school Horace Mann and Cornell University, investigating Buddhism and business, said she’s” rethinking the whole idea of what an education intends” but is “non-compromising” on academic criteria. The students will have to meet or exceed all of the state’s benchmarks for topics such as math and reading.

At the farm, which the Neumanns bought last year,” if they are learning math, they are not just sitting in a classroom learning about numbers. They are also applying numbers to run their farm stand, they’re reading about natural cycles of plant life ,” she said.” It’s a very hands-on approach to discovering .”

WeWork’s education ambitions are the latest offshoot of the rapidly growing company’s “We” brand, which promotes a seamless integration of meaningful work and a purpose-driven existence–make a life , not just a living, the motto goes. Last time, the company unveiled “co-living” residencies under WeLive, afforded apartments in houses with shared amenities, schemed events and communal spaces( here’s what that’s like ). Last month came Rise by We–a facility that features gym equipment, co-ed saunas and yoga grades that connect “wellness” and spirituality with entrepreneurism–and a coding boot camp. It is a brand, atop a real estate leasing company, that some critics say is overvalued.

With their foray into schooling, the Neumanns join a developing listing of entrepreneurial billionaires trying to reshape American education with their affect and investments. Facebook’s Mark Zuckerberg, along with other tech entrepreneurs, for example, are investing in public, charter and private school that use technology to foster personalized education. While there’s broad agreement that the nation’s education system has its failings, the solutions are specially fraught because the beneficiaries, or guinea pigs, are children.

Here and below, supplies of the planned school by the architectural firm Bjarke Ingels Group( BIG ).

Source: WeWork

The kids have already gotten lessons from the Neumanns’ employees in creating a brand and using effective sales techniques, and from Adam Neumann on furnish and demand. Mentorships with WeWork customer-entrepreneurs are available.” Basically, anything they might want to learn, we have people in the field that they are able teach it ,” Rebekah Neumann said. When one of their students, an eight-year-old girl named Nia, stimulated T-shirts to sell at the farm stand the children run,” we noticed she has a strong aptitude and passion for designing ,” Neumann said. She is fastening an apprenticeship with fashion designer who rent space from WeWork.

The hands-on, project-based learning, promoting children to ask questions and take ownership of training courses, sounds like what” progressive pedagogy has been teaching for 100 years ,” said Samuel Abrams, the director of the National Center for the Study of Privatization in Education, at Columbia University’s Teachers College.

But WeWork’s” very instrumental approach” to see,” essentially promoting kids to monetize their ideas, at that age, is injury ,” Abrams said.” You’re sucking the exhilaration out of education at a time when children should just be thinking about things like how plants grow and why there are so many species .”

Neumann argues it’s conventional education that is” squashing out the entrepreneurial spirit and imagination that’s intrinsic to all young children .” Then, after college, she said,” somehow we’re asking them to be disruptive and recover that spirit .”

The Neumanns, who founded WeWork in 2010 with the chief creative policeman, Miguel McKelvey, started out renting sleek office space to nomadic workers and entrepreneurs. There’s beer on tap, micro-roasted coffee, and aphorisms on the walls about working on. But Adam, WeWork’s CEO, has said he wants the company to be the designer of whole neighborhoods.

A former policeman in the Israeli Navy who as small children lived for a time on a kibbutz( McKelvey grew up in a commune ), the 38 -year-old is after a kind of entrepreneurial utopia, or a” capitalist kibbutz ,” in his terms. He has even branded his customers–now about 150,000 of them in 52 cities around the globe–the WeGeneration, a collaborative group that” cares about the world, actually wants to do cool things, and enjoys operating ,” as he told Fast Company last year.

Rebekah, a co-founder and the company’s chief brand policeman, launched the pilot in September with guidance from their own families pal, Lois Weisswasser, a former principal of P.S. 41, one of the city’s top public schools. For now, she has just two full-time teachers, one from the high-performing P.S. 234 and one from P.S. 77, a gifted-and-talented school. The first WeWork school probably will be built inside the headquarters and be accessible through a separate admission. WeWork has enlisted the innovative Danish architecture firm of Bjarke Ingels, which has designed a building at the World Trade Center campus and a flood prevention plan for New York City.

Source: WeWork

Neumann plans to have about 65 students next fall–with about 10 each in a 3-year-old and a 4-year-old class, and 15 each grouped as kindergarten/ first grade, second/ third grade, and fourth grade–and then go straight through 12 th grade. Her grand eyesight for the project, which is called( “ve been waiting for” it) WeGrow, is to open schools in WeWorks around the world, move into higher and continuing education, and perhaps expand the business to teaching other educators in WeWork’s pedagogy. WeGrow talks about educating people” from birth to fatality .”

It isn’t clear yet how all this will be funded, though the funds may come immediately from the Neumanns. The corporation is still working on tuition and hopes to stimulate the school “accessible” to a broad-spectrum swath of mothers through a sliding scale based on income, a spokesman said. Private school tuition in New York City can surge past $30,000 a year. WeWork hasn’t decided whether the school should be a nonprofit, either.

Source: WeWork

A certified yoga educator and former actress, Neumann sometimes teaches a yoga or drama class herself in the pilot program. The kids discover to cook and do mindfulness and meditation workouts. Neumann realise the job as” raising conscious world citizens” who” understand what their superpowers are … and use these flairs and gifts to help one another and help the world .”

And if entrepreneurial mothers need to travel for several months? Take the whole family along, Neumann said, looking ahead to her international eyesight. There, as in New York, the children will be simply a staircase away.

In her own family, she said,” there are no lines” between work and life or home and agency.” My kids are in the office. I’m doing what I desire, he’s doing what he desires, they find themselves observing that, and they are doing what the hell is adoration .”