Netflix spent $90 million on the production of Bright , an unlikely hybrid of crony cop movie and high fiction. Will that investment pay off? Well, Nielsen has released some initial viewership numbers, reporting that the movie reached 11 million U.S. onlookers in its first three days.
The firm announced its plans to measure Netflix’s audienceback in October. Since then, it’s “re just saying that” the first episode of Stranger Things 2 reached 15.8 million people in its first three days, while the second season premiere of The Crown reached virtually 3 million viewers in the same time frame.
Netflix has disputed these numbers, saying that Nielsen is merely capturing a fraction of the total, but the streaming service doesn’t liberate any viewership data of its own.
As for Bright , Nielsen says 7 million viewers were between 18 and 49 years old, while 56 percent were male and 44 percentage female.
The film star Will Smith as a Los Angeles cop, with Joel Edgerton( under heavy makeup) as his orc-ish partner, and Noomi Rapace as a villainous elf. It reunites Smith with his Suicide Squad administrator David Ayer, and just like Suicide Squad , it’s gotten scathing reviews — IndieWire’s David Ehrlich described it as “profoundly awful.”( We’re planning to review it on a future episode of the Original Content podcast, but in the meantime, I will say this: Bright is bad, but not quite as bad as Suicide Squad .)
Looks like those examines didn’t dissuade spectators from checking out the movie, but it remains to be seen whether Bright will continue to draw an audience — and whether that audience will have any interest in watching the already greenlit sequel.