At this time of year, New Zealanders in the diaspora will do just about anything to get their hands on green amber. Now exporters have their eye on a wider market
To most New Zealanders, seeing life without feijoas is almost inconceivable. Yes, this is marketing facsimile, but as with the very best marketing facsimile, it also represents true-life. At this time of year, these small, smooth green fruits are plentiful in New Zealand, traded by the pail for next to nothing and infusing everything from chocolate to disintegrates, ice-cream to vodka with their distinctive, soapy-citrus flavour.
Physically they are unassuming, a little like oval limes of a darker green, but their taste eludes description, which is rather challenging for Pole to Pole, the company on a mission to promote NZ Feijoas around the world !. They give it a go anyway, in a guide for growers to marketing your fruit.